Skylar Allen is a San Francisco-based Digital Brand Strategist & Marketing Consultant, offering clients custom, data-driven solutions.

SERVICES

Every business and brand is unique. We offer a wide range of services and will create custom solutions to help you achieve your goals.

  • Strategic marketing leadership without the full-time commitment. 

    • A virtual sounding board for you/your team

    • Custom support and advice based on your current needs and business challenges.

    • Requires a minimum commitment of 15 hours per month for at least three (3) months.

  • A comprehensive approach to achieving business goals and key KPI’s.

    • Full Funnel Marketing Strategy

    • Go-to-Market Strategy

    • Campaign Planning & Prioritization

    • Brand Messaging, Voice, & Tone

    • Channel Mix Optimization and Efficiency

    • Organic and Paid Social Media Strategy

    • Content and Creative Briefs

    • Community Management

    • Creative Analysis & Optimization

    • Influencer Marketing Strategy

    • User Generated Content (UGC) Strategy

    • End-to-End Program Management

    • Best Practices & FTC Guidelines

    • Budget Allocation

    • Campaign & Creative Briefs

    • Full Funnel Analysis & Recommendations

    • Qualitative and Quantitative Reporting

    • A/B Testing Strategy

    • ROI Validation

    • Email & SMS Strategy

    • Optimization of Flow-Based Customer Journeys

    • Audience Analysis & Optimization

    • Automation & Incentivization

    • Lead-Gen Strategy

    • Merchandising & Marketing Strategy

    • Customer Journey Optimization

    • Conversion Rate Optimization

    • Subscription Program Analysis and Optimization

    • Promotional Principles and Strategy

    • Pop Up Strategy

    • Marketing Team Analysis & Optimization

    • External Resources and Agency Analysis & Optimization

    • Roles and Responsibilities Refinement

    • Coach & Support Social Media & Marketing Teams

    • Educate and Provide Training

    • Create Job Descriptions for Social Media & Marketing Hires

    • Hiring Process Support

    • Facilitate Strategic Planning Sessions

    • End-to-End Planning Process Development

  • This 1-hour virtual conversation is your chance to get all of your questions answered. During the call, you can discuss anything and everything you’d like.

GET IN TOUCH

Interested in working together? Fill out the form below or email hello@skylarallen.co

BOOK A 1:1 CONSULTING SESSION

A 1-hour virtual conversation to discuss anything and everything you’d like.